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While your TOFU audience will respond well to an introductory approach, your MOFU and BOFU audiences will need different language and optimization. As you set up your landing page campaigns, consider which pages will go to which funnel stages. Then, tailor each page to its specific funnel stage and audience. If you want help copywriting for visitors in each funnel stage, try Unbounce’s Smart Builder. After you provide some info on your goals and audience, it provides insights and copy suggestions to help you nail your copy.

default author image About Josh Gallant Josh is the SEO Denmark WhatsApp Number Data  Lead at Foundation Marketing where he oversees the creation and execution of search-driven content strategies for B2B brands. He's a self-proclaimed spreadsheet nerd who loves all things SEO, content marketing, and fantasy football (with multiple data-driven titles to his name). » More blog posts by Josh Gallant EXPLORE POSTS Landing pages AI marketing Digital content Digital marketing Conversion optimization Campaign strategy Lead generation Ecommerce CONNECT Take the Builder for a Spin Get an interactive preview of the Unbounce Builder—no signup needed.

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